After a rather slow start, digital media are finally reaching full maturity in Spain. The country’s digital culture is advancing in parallel with an improving economic climate.
Frequency of internet use has risen sharply, for example. The percentage of Spain’s web users going online daily, or almost daily, jumped from 83.1% in 2015 to 96.2% in 2016. Social networks saw gains too. While 57.8% of respondents checked in at social sites at least six days a week in 2015, that share rose to 66.0% in 2016.
The popularity of general portals, such as those of internet service providers, also grew. About 16% used one every day in 2015, but nearly 42% did so in 2016. Over the same period, the share who said they never used such portals dropped from 34.1% to just 4.4%.