One of the most outstanding proposals in the digital field during the last parliamentary period was the petition by the Congreso de los Diputados (lower house of the Spanish parliament) to the previous government to develop a comprehensive strategy for the digital transformation of Spain.
This proposal is based on the importance that technology and digital networks have acquired in all economic and social fields. It endeavors to take the first steps towards guaranteeing stability in economic relations, improving competitiveness and generating solid growth within an increasingly consolidated digital framework.
Which country leads the world in digital? Many might be tempted to answer that the US does, but the answer actually depends on what aspect of “digital” you’re looking at. When it comes to Internet penetration, the US has much higher rates than in the EU, 88 percent compared with 71 percent. But dig a little deeper and the picture changes.
Europe is leading
When it comes to customer preferences for digital channels, Europe is way ahead. Recent McKinsey research examined the digital customer experience in the mobile telecom sector and found that European customers are more open to digital services than their US counterparts. Almost half of them would be happy to manage their relationships with providers entirely through digital channels, for instance, compared with fewer than a third of customers in the US. In both sales and customer care, levels of awareness and usage of self-serve digital channels (such as mobile apps) and live digital channels (such as web chat) are already markedly higher in Europe than in the US.