There are currently 23.6 million eCommerce users in Spain, with an additional 5.6 million users to be shopping online by 2021. These 29.2 million eCommerce users will represent 73% of the total population. The average user spends 615 EUR online, which will grow to 742 EUR by 2021.
One of the most outstanding proposals in the digital field during the last parliamentary period was the petition by the Congreso de los Diputados (lower house of the Spanish parliament) to the previous government to develop a comprehensive strategy for the digital transformation of Spain.
This proposal is based on the importance that technology and digital networks have acquired in all economic and social fields. It endeavors to take the first steps towards guaranteeing stability in economic relations, improving competitiveness and generating solid growth within an increasingly consolidated digital framework.
Outperforming all forecasts
In 2016, the Spanish economy outperformed all the forecasts made by expert organizations, which had been expecting a slowdown in the early part of the year. Instead, the economy grew 3.2%, the same pace as the previous year.
From September to December, GDP growth was 0.7%, an identical figure to the previous quarter but lower than the previous six quarters. The data suggests a mild slowdown during the second half of the year.
The new numbers also show that the Spanish economy has grown for the third year in a row. In that time, it has recovered around 80% of what it lost during the crisis, in real terms. Factoring in the effects of inflation, Spanish GDP has gained back practically 95% of what it lost.
Of all the revenue that was generated online in Spain, 57.2 percent of it was earned by Spanish ecommerce websites. The remaining 42.9 percent corresponds to purchases originating in Spain carried out through online stores in foreign locations. In terms of transactions: 45 percent of sales happened on Spanish websites, while 55 percent were registered on foreign ecommerce websites.
Source: Commerce News
Ecommerce in Spain has increased with a year-on-year-growth of 20.3 percent during the second quarter of 2016. The online turnover was worth 5.95 billion euros during that period. Industries with the highest online revenue were travel agencies and tour operators, air transport and clothing.
According to the latest commerce date of the Spanish National Authority for Markets and Competition (CNMC) over 92 million transactions were registered during the second quarter of last year, which is an increase of 33.4 percent compared to the same period one year before. Categories with the highest percentage of ecommerce transactions are direct marketing (10.6%), CDs, books, newspapers and stationery (6.4%) and activities linked to transport (6.1%).
Source: Ecommerce News
Which country leads the world in digital? Many might be tempted to answer that the US does, but the answer actually depends on what aspect of “digital” you’re looking at. When it comes to Internet penetration, the US has much higher rates than in the EU, 88 percent compared with 71 percent. But dig a little deeper and the picture changes.
Europe is leading
When it comes to customer preferences for digital channels, Europe is way ahead. Recent McKinsey research examined the digital customer experience in the mobile telecom sector and found that European customers are more open to digital services than their US counterparts. Almost half of them would be happy to manage their relationships with providers entirely through digital channels, for instance, compared with fewer than a third of customers in the US. In both sales and customer care, levels of awareness and usage of self-serve digital channels (such as mobile apps) and live digital channels (such as web chat) are already markedly higher in Europe than in the US.
PCs remain the most used device for the majority of online activities. More than 60% of daily internet users logged on to a PC to visit general or ecommerce portals, search engines, blogs and forums, as well as digital versions of newspapers and other traditional media. Social networking was an exception, though; 51.0% of web users who checked in daily at social sites used a smartphone to do so. Tablets tended to take a back seat to other devices, but between 12% and 22% of web users used a tablet daily, depending on the task.
After a rather slow start, digital media are finally reaching full maturity in Spain. The country’s digital culture is advancing in parallel with an improving economic climate.
Frequency of internet use has risen sharply, for example. The percentage of Spain’s web users going online daily, or almost daily, jumped from 83.1% in 2015 to 96.2% in 2016. Social networks saw gains too. While 57.8% of respondents checked in at social sites at least six days a week in 2015, that share rose to 66.0% in 2016.