There are currently 23.6 million eCommerce users in Spain, with an additional 5.6 million users to be shopping online by 2021. These 29.2 million eCommerce users will represent 73% of the total population. The average user spends 615 EUR online, which will grow to 742 EUR by 2021.
Dividing internet usage into age groups, gives a better picture of the Spanish eCommerce market. 97% of those aged 16-24, 96% of those aged 25-34, and 93% of those aged 35-44 log on daily. The older generations log on regularly with those aged 45-54 showing an 85% daily penetration rate, and 81% of those over 55 logging on daily.
Source: Spain eCommerce Insights